Robert M. Peterson is the White Lodging Professor of Sales at Northern Illinois University. He holds degrees from Indiana University, George Washington University and the University of Memphis. He was a salesperson for many years selling printing and financial data prior to earning his doctorate. Dr. Peterson earned the American Marketing Association 2002 Innovative Teacher Award; the Innovative Sales Educator Award from the University Sales Center Alliance 2006; the 2010 Hormel Meritorious Teaching Award from the Marketing Management Association; and most recently, the 2011 Excellence in Teaching Award by the Sales Special Interest Group of the American Marketing Association. Dr. Peterson also earned several teaching awards at the University of Portland and three Best Session awards at the US Association of Small Business and Entrepreneurship Conference. He was the chair of the sales department at William Paterson University in New Jersey. Rob served on the board of the National Conference in Sales Management for seven years and is a current board member of the Sales Education Foundation. Dr. Peterson has published several manuscripts, including articles appearing in Industrial Marketing Management, Journal of Personal Selling and Sales Management, Business Horizons, Journal of World Business, Journal of Marketing Theory and Practice, Entrepreneurial Executive, and the Journal of Marketing Education. When not teaching sales courses, Rob enjoys Tae Kwon Do, wine making, traveling, being a Cubmaster of a local Cub Pack, and spending time with his wife and twins.