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Michael T. and Louise A. McSweeney

Michael T. McSweeney graduated from NIU in 1961 with a Bachelor of Science degree in economics. He spent his entire career in the field of Direct Marketing. After serving in several senior positions he became president of the world-wide direct marketing division of Harlequin Enterprises and then served as president and CEO of Bear Creek Corporation. He subsequently joined with a venture capital firm in acquiring Direct Mail Corporation of America. As Chairman, President and CEO of DIMAC, he managed the growth of a modest size, family-held company into one of the largest publicly held, full-service direct marketing companies in the country. Mr. McSweeney was very active in the Direct Marketing industry throughout his career. He also served on the boards of two different hospitals. He was a trustee and national president of Phi Kappa Theta Fraternity. He was a veteran of the US Air Force and a recipient of several industrial and community service awards. Louise A. McSweeney is a 1960 graduate of NIU. She taught in the public school systems in DeKalb and Freeport and also taught emotionally handicapped children in a social services special school in Ontario. She has done extensive volunteer work in hospitals and also served on the board of a homeowners association and as president of a community woman’s club where she initiated and oversaw several state highway beautification programs.

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